Yenzani inkampani eklama umkhiqizo ochwepheshe? Ingakanani i-scope yezinsizakalo zenkampani yokuklama umkhiqizo ochwepheshe?
2.Yini imikhakha yesevisi yezinkampani zokuklama umkhiqizo ochwepheshe?
Esimeni semakethe sanamuhla esishintsha njalo nesincintisana kakhulu, indima yezinkampani eziklama umkhiqizo ibaluleke kakhulu. Izinsizakalo ezihlinzekwa yilezi zinkampani zihlanganisa yonke inqubo kusukela ekuhlelweni kwamasu omkhiqizo kuye ekuklanyweni okuthile, okuhloswe ngayo ukusiza izinkampani zenze imikhiqizo emisha ehlangabezana nezidingo zemakethe zombili. Ake sibhekisise ububanzi besevisi yezinkampani zokuklama umkhiqizo ochwepheshe.
1. Ucwaningo lwesu lomkhiqizo
Izinsizakalo zenkampani yokuklama umkhiqizo ziqala ngocwaningo olujulile lwemakethe nokuthuthukiswa kwamasu omkhiqizo. Lokhu kubandakanya ukuhlaziya ngokucophelela izimakethe eziqondiwe ukuze kuhlonzwe izidingo zemakethe eziyisisekelo kanye nokuthandwa ngabathengi. Ngokuqonda amathrendi emakethe kanye nemikhiqizo eqhudelanayo, izinkampani zokuklama zingakha amasu omkhiqizo asebenzayo kumakhasimende futhi zibeke isisekelo esiqinile somsebenzi olandelayo wokuklama nokuthuthukisa.
2. Umklamo wokubukeka komkhiqizo
Idizayini yokubukeka ingelinye lamabhizinisi ayisisekelo ezinkampani eziklama imikhiqizo. Idizayini ebukekayo ekhangayo ingathuthukisa kakhulu ukuncintisana kwemakethe yomkhiqizo. Ithimba labaklami abangochwepheshe benkampani yokuklama lizohlanganisa izitayela zemakethe, i-psychology yabathengi kanye nezici zomkhiqizo ukuze kwakheke ukubukeka komkhiqizo okuyingqayizivele nokukhangayo. Lokhu akuthuthukisi nje kuphela ubuhle bomkhiqizo jikelele, kodwa futhi kuthuthukisa umbono wabathengi kanye nenkumbulo yomkhiqizo.
3. Ukwakhiwa kwesakhiwo somkhiqizo
Idizayini yesakhiwo somkhiqizo iyisixhumanisi esibalulekile sokuqinisekisa ukusebenza komkhiqizo nokusebenza. Inkampani yokuklama izobeka ngokunengqondo futhi iklame ukwakheka kwangaphakathi komkhiqizo ngokusekelwe ezimweni zokusetshenziswa komkhiqizo kanye nezidingo zomsebenzisi. Lokhu kufaka phakathi ukunquma ukwakheka okuphelele komkhiqizo, ukumisa nezindlela zokuxhuma zezingxenye, njll. Idizayini yesakhiwo enhle kakhulu ingathuthukisa ukuzinza nokuqina komkhiqizo, ngaleyo ndlela kuthuthukise ulwazi lomsebenzisi.
4. Ukwenziwa kwe-prototype kanye nokulungisa iphutha le-prototype
Enqubweni yokuklama umkhiqizo, ukukhiqizwa kwe-prototype kanye nokulungisa iphutha le-prototype kuyizixhumanisi ezibalulekile. Inkampani yokuklama iqinisekisa ukuba nokwenzeka nokusebenza komklamo ngokwenza ama-prototypes, futhi ithola futhi ixazulule izinkinga ezingaba khona ngesikhathi. Ukulungisa iphutha kwe-prototype ukuhlola kwangempela kokusebenza komkhiqizo ukuze kuqinisekiswe ukuthi uhlangabezana nezidingo zedizayini namazinga emakethe. Lezi zinyathelo zisiza ukunciphisa ubungozi bokuthuthukiswa komkhiqizo futhi zikhuphule amazinga empumelelo yomkhiqizo.
5. Isevisi yokuma okukodwa ukusuka ekuklanyweni kuya ekukhiqizeni
Ukuze kuhlangatshezwane nezidingo ezihlukene zamakhasimende, izinkampani eziphrofeshinali zokuklama umkhiqizo nazo zihlinzeka ngezinsizakalo zokuma okukodwa ukusuka ekuklanyweni kuya ekukhiqizeni. Lokhu kubandakanya ukuxhumana nokuxhumana nabahlinzeki nabakhiqizi, ukugadwa kwenqubo yokukhiqiza, nokwamukela umkhiqizo wokugcina. Ngokunikeza lolu hlu olugcwele lwezinsizakalo, izinkampani zokuklama zingasiza amakhasimende onge isikhathi namandla futhi aqinisekise ukwethulwa kahle kwemikhiqizo yawo.
6. Ezinye izinkonzo ze-value-added
Ngokungeziwe kumasevisi asemqoka angenhla, izinkampani eziphrofeshinali eziklama umkhiqizo zingase futhi zinikeze ngamasevisi anenani elingeziwe njengokwakheka komkhiqizo, idizayini yesikhala, nokwakheka kwengcaca. Lawa masevisi aklanyelwe ukusiza amakhasimende ukuthi athuthukise isithombe somkhiqizo wabo kanye nokuncintisana kwemakethe, futhi azuze ukuhlukahluka kwemikhiqizo nokuhlukaniswa.
Ukufingqa, ububanzi besevisi yenkampani yokuklama umkhiqizo ochwepheshe buhlanganisa izici eziningi ezifana namasu omkhiqizo, idizayini yokubukeka, idizayini yesakhiwo, ukukhiqizwa kwe-prototype, ukulungisa iphutha lesibonelo, kanye nokuthuthukiswa komkhiqizo wokuma okukodwa. Lezi zinsizakalo zenzelwe ukusiza izinkampani ukuthi zenze imikhiqizo emisha nencintisana nezimakethe ukuze zithole impumelelo kwezohwebo. Lapho kukhethwa inkampani yokuklama, izinkampani kufanele zicabangele ngokugcwele amakhono ayo ochwepheshe kanye nobubanzi besevisi ukuze ziqinisekise ukuqhubeka kahle kwephrojekthi kanye nokufakwa kuhlu kokugcina okuyimpumelelo.
Ngemuva kokwethulwa okuningiliziwe ngenhla, siyazi ukuthi izinkampani zokuklama umkhiqizo ezichwepheshile aziwona nje umthombo wokusungula, kodwa futhi ziyibhuloho elibalulekile lokuguqula ubuciko bube inani lezentengiso. Kusukela ekwakhiweni kwamasu kuye ekuklanyweni okuthile kuya ekusetshenzisweni komkhiqizo wokugcina, lezi zinkampani zihlinzeka amakhasimende ngohlu olugcwele lwezinsizakalo ukuqinisekisa ukuthi yonke imininingwane yedizayini ingahlangabezana nezidingo zemakethe nabasebenzisi. Kungakhathaliseki ukuthi uyisiqalo noma umkhiqizo owaziwayo, ungathola ukuncintisana okuyinhloko kwemikhiqizo yakho ngezinkonzo zenkampani yokuklama yochwepheshe, bese uthola ukugxilisa okuqinile emakethe futhi uzuze intuthuko yesikhathi eside. Ukuba khona kwezinkampani zokuklama ngokungangabazeki kufake amandla anamandla okuqamba kabusha ekuthuthukisweni komphakathi wamabhizinisi wesimanje.